Packaging Review

What Is a Packaging Review?

6 min read 31 Oct 2026 WSUK Team
The quick answer

A packaging review is a structured audit of the packaging a business uses and what it genuinely costs - across materials, storage, transport, packing labour, product damage and waste. It measures box sizes against real product dimensions, examines how a pack is built at the bench, looks at damage by cause rather than by rate, and sets the findings out in writing, including the opportunities not worth pursuing.

What a review is, and what it is not

A packaging review is an audit. It establishes what you currently use, what it costs across every area it touches, and where the opportunities are. The output is a set of findings you own.

What it is not is a sales presentation with an audit on the front. The difference is visible in two places: whether the findings include changes that are not worth making, and whether anybody quotes a saving figure before looking. If a percentage appears before the measurement does, it was chosen rather than calculated.

The six areas a review covers

AreaWhat is examinedEvidence required
MaterialsSpecification, duplicate lines, over-specificationCurrent line list, quantities, spend
StorageSpace given to packaging, slow-moving linesWhere it is kept and how long it sits
TransportPack dimensions against carrier chargingCarrier rate card and a recent invoice
LabourPack time, components handled per orderObservation at the bench, or pack-and-pass data
DamageFailure mode by causeDamaged returns or photographs of how items arrive
WasteMaterial discarded at both ends, disposalWaste volumes and any disposal charge

What gets examined, and the evidence it needs.

Reviewing one of these in isolation usually moves cost into another, which is the core argument for doing them together. A cheaper box that increases damage is not a saving.

What actually happens

  1. Current state. We gather the line list, quantities and spend, and the damage and returns picture if you have one. Samples and photographs of a typical pack help more than they sound like they would.
  2. Measure and compare. Product dimensions against carton internal sizes, fill ratios, pack times, and where the specification is doing more or less work than the product requires.
  3. Findings. A written set: what is happening, where the opportunities are, what each would involve, and which are not worth doing.
  4. Implementation, if you want it. We specify and supply the changes. If you only wanted the review, you have the findings either way.

What a review typically finds

The pattern repeats across very different businesses, which is itself informative.

  • More carton sizes than the range justifies, several nearly duplicating each other.
  • Board specified for the contents rather than for the stack above it.
  • A fill material treating a movement problem as though it were a cushioning problem.
  • Packs sitting just over a carrier size or weight threshold.
  • Two tapes, or three fills, doing one job each.
  • Printed or bespoke lines ordered in uneconomic short runs because there is nowhere to put a full one.

None of those is visible from an invoice, which is why packaging spend can look well-controlled while the packaging operation is not.

Who benefits most

  • Businesses whose despatch profile has changed - most commonly from pallets to parcels - while the packaging stayed as it was.
  • Anyone with a damage problem they have tried to solve by adding more material.
  • Operations where packing is the bottleneck at peak.
  • Businesses carrying packaging stock they cannot justify the space for - see packaging stockholding.
  • Anyone who has never measured their packs against their carriers' published bands.

What you get at the end

Findings in writing, per cost area, with the opportunities ranked by what they are worth and what they would take. That document is yours whether or not you buy anything afterwards.

If you want the changes implemented, packaging supplies, bespoke packaging and sustainable packaging are how the findings become a specification. The full service is set out under packaging review and cost reduction.

The short version

  • A review is an audit, not a sales presentation with an audit attached.
  • It covers materials, storage, transport, labour, damage and waste together.
  • Findings come in writing, including the changes not worth making.
  • Samples, photographs and damaged returns are the most useful inputs.
  • Any saving quoted before the measurement was chosen, not calculated.

Frequently asked questions

How much will a packaging review save us?

We do not know until we have looked, and neither does anyone else who has not. The review tells you where the opportunities are and what each is worth; you decide which to act on.

Do we have to buy packaging from you afterwards?

No. The findings are yours. If you want us to implement them we will quote for that, and if you would rather take them elsewhere the review still stands.

What do you need from us to start?

Current line list and quantities, product dimensions and weights, a sense of your despatch profile, and anything you have on damage, returns and carrier surcharges.

How long does it take?

It depends on the size of the operation and how readily the data comes together. Tell us the scope and we will tell you what to expect rather than quoting a standard turnaround.

Is a review only about cost?

No - damage, waste and recyclability come out of the same exercise, and they frequently point the same way. See protective packaging and sustainable packaging.

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Want this looked at properly?

Tell us what you pack and what it costs you now. A packaging review sets the findings out in writing - and we will not quote you a saving before we have looked.